“I’m here to help your brand become a powerful anthem for what matters most to you and your business.”
In 2017 I took a huge leap of faith out of a 15-year marketing and advertising career in Toronto. The plan? There wasn’t one. I just needed to be still. When I left my job, I told myself that I would never work against my values again. Those words stuck with me like a promise, like a personal mantra that would become the root and life force behind the business I’ve created today.
WERK is a deliberate play on the one word that has likely shown up the most in my life. It’s a conscientious shift from an old, unhealthy mindset of what work is or should be. It flips out the hard, unenjoyable side of work and flips in the fun, rythmic side of work that makes doing what we love so much better. It’s my daily reminder of where I’ve come from, what I’ve learned, and what I’m leaving behind so I can do the work I love differently and happily for the people and businesses that also want to reinvent and find their groove.
Today, I am thrilled to be connected to a network of powerful mid-life reinventionists – people who are taking what they’ve learned in the first part of their lives to thrive in the next, and are harnessing the courage and conviction to create the brands and businesses that reflect their values. Yes, work is work and we can’t get away from having to do it; but when we’re able to put into action what we love about it, work becomes our love made visible, our mark on the world. This brand and business is my mark on the world, and my promise to myself and my clients to do and say what we love with purpose.